The Importance of Your Site Navigation
You can use your site navigation to “help” Google assign SEO values to your pages. The concept is an old one, but I don’t think is understood by many people. So let me break this down a little as to...
View ArticlePanda Update
I’ve said for years now that the goal of Google is to put SEO people out of business, and that may have been a little harsh. blog routing code What might be more accurate is to say Google is redefining...
View ArticlePeriodic Table of SEO
Here’s a slick presentation of the different SEO factors, presented in a ‘periodic table’ format, making it an easy read. Explaining SEO can be hard to the uninitiated sometimes, so this should help. I...
View ArticleDashes vs. Underscores
I still see lots of URLs having underscores, so thought I’d discuss that a little. Who cares, right? Well, Google cares, for one. If you use an underscore in your URL like this:...
View ArticleBacklinks vs. Page Content
So which is better SEO for your website; getting more backlinks, or improving your page content? This is an issue I’ve been dealing with for some time now, and I think the evidence clearly shows that...
View ArticleGood Website Content
What makes a website stand apart from other websites? The first answer that comes to my mind is the website design, right? But what is often overlooked is the content of the website: meaning what the...
View ArticleHow to Monitor Your SEO
So maybe you have been trying to improve the SEO values of your website, and you now want to check to see if you are being effective. Or even better maybe you are paying someone else to do your SEO...
View ArticleLong Tail Keywords
The importance of optimizing your website for long tail keywords cannot be overestimated. Because while the top searched keyword might individually get you the most traffic, it is the sum of all the...
View ArticleBacklink Strategies
Once you create a website, one of the most important things you can do to market your site is to get some backlinks (someone linking to your website, from their website). Why? Because Google cares,...
View ArticleHow to Increase Traffic to Your Website
The question that inevitably comes up is how to increase the number of website visitors you have coming into your website. Especially now with this struggling economy. So what can you do about it?...
View ArticlePPC Strategies
So you want to do better with your PPC campaign, but you are not sure what to do, or how to do it. There are lots of different strategies you can try, if you find the current one isn’t working. Some...
View ArticleConversion Rate Optimization
The term CRO (conversion rate optimization) is relatively a new one – but the idea behind it is not. How do we get more sales from the website? How do we better convert the website traffic we are...
View ArticleDoes Your Domain Name Target Your Audience?
What if Facebook had been named socialstatusupdater49348.com? Or what if Twitter was called 393thebirdknowzall.com? Well I can guarantee you one thing: neither of those names would receive many...
View ArticleReciprocal Linking
Is reciprocal linking bad? This is the practice where you place a link on your site, in exchange for someone else doing the same back to you from theirs. I think the answer to this question depends on...
View ArticleSEO Cheat Sheet
Click the below image to download the latest SEO cheat sheet from MOZ. Four pages full of useful info about SEO related things; like important HTML elements, canonical meta tags, and other social...
View ArticleKeyword Privacy?
As you may or may not have heard, Google Analytics is no longer going to report statistics for organic search traffic. You may have seen some gnashing of teeth by the SEO community already bemoaning...
View ArticleGiving an Atta-boy
I wanted to express my gratitude to the best transmission repair shop in Idaho. When you need help, it is great when there are places and people like them around. And to give my ‘thank you’ even more...
View ArticleBusiness Listings
Finding good backlinks can be such a chore, right? Well we are now offering a really nice business listing service that will: Get your business listed in over 50 important local and national business...
View ArticleReady for HTTPS?
Like it or not Google has updated their algorithm to give a preference to secure websites; one that use the https encrypted connection. Normally you only need to encrypt your pages having sensitive...
View ArticleGoogle Do’s and Don’ts
Here is a well written article about what you should and should not be doing on your website to be smiled upon by Google, from The Moral Concept. Everyone wants to be ranked well by Google; they want...
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